As "surpassing oneself" becomes an old-fashioned concept, sportswear brands need to learn how to engage with young audiences and spread inclusive messages which speak to both the zero and the hero.
New generation of wearables certainly has the credentials to do so in the future. The first wearable technology devices like sports trackers, pedometers and heart rate monitors have now been replaced by much more sophisticated ideas.
The problem is new generation do not know what they will do with all data that they can collect from the wearables.
The solution is designing new wearables which are more usable and informative, more visible and more gamer.
+ Conscious of environment
Care yourself and care the world together.
+ Smartclothing and tracking
Collect the data easily and use it to improve yourself.