Sabancı ARF, an open application accelerator platform available to Sabancı Community employees and all external entrepreneurs, offers a 20-week timeframe with different stages based on the participant's maturity level. WearTechClub earned its place in this program, embarking on a 20-week journey alongside the Sabancı team. During this process, the Gooinn team working with Sabancı also provided intensive mentorship throughout the 20-week acceleration program.
Gooinn is a company that transfers the competence required to design innovative products that meet real customer needs to businesses. It assists in establishing and strengthening the culture of innovation within organizations. In essence, Gooinn empowers innovation within companies.
assign them to team members,
and track progress in real-time.
Inodash is an AI-powered platform that collaborates with users to transform ideas into tangible solutions, fostering innovation and harnessing the full potential of creative concepts. This platform is designed to help you stay organized and focused, allowing you to accomplish more in less time.
Inodash has the potential to change the rules of the game for teams and organizations of all sizes. By streamlining your workflow and optimizing productivity, you can bring new products to market faster, promote innovation, and stay ahead in the competitive landscape.
WearTechClub's Inodash Process
In the course of this journey, we utilized Inodash's artificial intelligence to create value propositions and business model canvases.
Persona Creation
When creating personas, we delved into topics such as the type of individual,
their problems and needs, goals,
market size, and more.
Our initial step was to establish the demographic information of the target persona. We began by determining whether the user is a company or an individual.
For each persona, we developed a profile including name and age, occupation and income level, technology usage habits, clothing style and preferences, expectations and needs from wearable technology, daily activities, and lifestyle.
Through personas, we derived customer journey maps. The results of the Customer Journey Map allowed us to identify daily behavior patterns for each persona and, in turn, pinpoint the challenges they encountered. We prepared hypothesis canvases based on these challenges. Furthermore, we formulated questions by building upon the behavior of each user, forming the foundation for the survey questions directed towards the designated personas.
To provide insights into user profiles and hypotheses in this domain, we'll explore the personas of Skyler, Matt, Zone Gym, and Köln Sport Academy.
Matt: Exercises Intensely and Participates in Marathons.
Matt, a project manager at HSBC, stands as a shining example of a tech-savvy exercise enthusiast. He's dedicated to his morning runs and exercises at the gym, driven by his busy lifestyle and a need to stay on track. Matt relies on digital tools and personal trainers to optimize his exercise journey. To cater to individuals like Matt, one needs a deep understanding of their needs, including workout data and nutritional guidance.
Skylar: The Busy Mom with Exercise Goals
Skylar, a 43-year-old mother of two, strives to exercise four times a week but often faces time constraints due to her hectic schedule. She is a gym member and occasionally works with personal trainers. Her desire to monitor health data and optimize her exercise routine reflects the aspirations of many exercise-conscious individuals. Meeting the needs of users like Skyler involves effective time management and personalized fitness plans.
Zone Gym: The Innovative Gym
Zone Gym, founded by a metallurgical engineer, offers boutique fitness experiences with 20 trainers and 400 square meters of space. The company's expansion ambitions span across several countries, aiming to become a leading fitness hub. The challenge lies in tracking the data of 400 members simultaneously. This scenario underscores the necessity for personalized tracking of workout data via Bluetooth-enabled devices, ensuring better personal supervision and feedback.
Cologne Sport Academy: Pioneering Sports Education
As the only sports university in Germany, Cologne Sport Academy is a world-renowned institution known for producing top-tier sports academics. Their focus is on real-time monitoring of students during training sessions, with a keen interest in tracking warm-up, cooldown, and heart rate data. Meeting these requirements demands sophisticated tracking technology and real-time monitoring solutions.
Hypothesis Canvases
The use of hypothesis canvases is an essential part of data-driven fitness solutions. These hypotheses help in understanding the specific needs and expectations of users:
Hypothesis 1: Meeting Matt's Marathon Goals
Action and Experience: Preparing the marathon kit, adhering to a diet program, and addressing any specific requirements.
Problem and Needs: Completing the diet program during travels and busy routines, addressing pre-marathon needs, including diet lists and equipment.
Measurement Metrics: Diet compliance at 80%, Equipment readiness at 50%.
Hypothesis 2: Skyler's Optimized Workout Routine
Action and Experience: Running on a treadmill and establishing a fast workout program due to time constraints.
Problem and Needs: The desire to build more muscle and burn fat quickly during exercise, followed by stretching and a brief yoga session for workout completion.
Measurement Metrics: Equipment for muscle growth and fat loss at 70%, Warm-up and cooldown at 85%.
These hypotheses serve as a foundation for crafting targeted questions to address the unique needs of each user, thereby laying the groundwork for user-centric training solutions.
The questions we created based on the hypothesis canvas:
Matt
Hypotheses
1- Preparing the suitcase, reaching the airport, putting on sensor bands, completing missing items, and receiving the marathon kit. Fully executing the diet program amid travel and hustle. Covering the needs, diet list, materials, etc., for the marathon.
2- Matt is coming to New York for the marathon. He settles into his hotel, goes to the marathon venue, explores it, checks if he has any missing items for the kit, meets other participants, uses the Strava app, attends a pasta party, and goes back to his hotel early. He posts on social media, aiming to increase competition.
Questions
1-a How often do you exercise?
1-b Where and at what times do you prefer to do your workouts?
1-c How do you prepare before the marathon?
1-d Can you explain marathon preparation in 3 basic points to someone who has never participated in a marathon before?
1-e Can you tell us about your week before going to the marathon?
2-a How does exercise make you feel?
2-b What emotions do you typically experience before or after exercising?
2-c How do you track your performance? Do you want someone to share your performance and evaluate it?
2-d What data do you look at during the marathon?
Skyler
Hypotheses
1- Rest, training at home, and performance evaluation
2- Recovery exercises, nutrition, and muscle recovery
Questions
1-a What motivates you the most to engage in sports?
1-b How often do you exercise?
1-c Where and at what times do you prefer to do your workouts?
1-d Knowing your stress level helps you decide whether your body is ready for an intense workout or yoga session. Do you think your stress level affects your workout or exercise performance?
1-e Do you use any equipment to measure your stress level? If so, what type of equipment do you use?
1-f Apart from exercise, do you use your bicycle for transportation, leisure, or other activities?
2-a How does exercising make you feel?
2-b What emotions do you typically experience before or after exercising?
2-c What motivates you the most to engage in sports?
2-d What do you do to increase the intensity of your exercise? Do you use any equipment for this?
2-e Do you seek advice from someone or follow a platform before purchasing equipment?
2-f What are the essentials for you in your exercise equipment?
2-g What other aspects do you pay attention to for performance improvement?
2-h How much time do you spend on warming up and cooling down after exercise, and do you use any equipment for these purposes?
Zone Gym
Hypotheses
1- Individual exercises take place in our gym at any time of the day, adjusted according to the schedules of members and personal trainers. Custom workout programs are created for members, and equipment is used. While our Personal Trainers don't have much trouble tracking the data of regular exercisers, they face challenges in particular when tracking the exercise history, data, and conditions of actively exercising members.
2- People can use cardio equipment (treadmills, elliptical trainers, etc.) and can do various exercises on their own. Members who exercise alone sometimes push themselves too hard or, conversely, find it difficult to maintain a consistent pace, which affects their workout efficiency.
Questions 1-a How do you track the data of the members who come to your gym? 1-b What applications do you use for data tracking? What kind of data do you focus on in these applications? 1-c What are the pros and cons of the applications you use? 2-a How do you generally evaluate the performance of members who prefer to exercise individually? (What are the positive and negative aspects of exercising alone?) 2-b Do you think members who exercise individually are doing the right exercises? 2-c How do members who exercise individually evaluate their performance? 2-d Do they have a system they've found for themselves in this regard? 2-e Do members who exercise individually use a smartwatch or chest strap for performance measurement? 2-f If they use them, what data do they look at the most, how do they use this data, and do they think they are getting accurate data?
Cologne Sports Academy
Hypotheses
1- In the afternoon, students participate in practical lessons such as sports training, conditioning exercises, technical, and tactical training. These lessons often involve fieldwork. Coaches find it challenging to monitor each student during training, especially when it comes to monitoring warm-up, cooldown, and real-time heart rate data.
2- Students can continue with the sports activities they practice in the afternoon or do their personal workouts. Coaches have difficulty tracking the personal workouts of students.
Questions
1-a How often do you train a team?
1-b Where and at what times do you prefer to do these training sessions?
1-c Can you mention the top three things you find challenging during team training?
1-d How do you measure the performance of each student during team training?
1-e Do you use an application for this? If so, what are its pros and cons?
1-f How are performance tests conducted, and what do you do to track a student's daily performance?
2-a How do you track the training that your students do outside your supervision?
2-b Uncontrolled training by students of this age, leading to injuries, is a common occurrence. What measures do you take to prevent this?
2-c What are the areas of the body that students frequently experience pain or discomfort during or after exercise, and what do you do for treatment?
Understanding User Needs: Insights from Interviews
In the realm of training and sports, catering to the specific needs of users is of paramount importance. To gain a deeper understanding of these needs,
we conducted interviews with individuals representing various personas, each with unique challenges and expectations. The insights garnered from these interviews have provided valuable information for crafting tailored solutions and enhancing the user experience.
The "Matt" Persona: Preparing for a Marathon
Matt is the archetype of an individual dedicated to training for the marathon. Through our interviews, we identified some of the key challenges he faced. These include inadequate preparation, sleep deprivation, stress, poor nutrition, and difficulty sticking to a training plan. Matt constantly monitors his performance and shares this data with his personal trainer. Apart from this, he likes to use sports apps and enjoys working out with the community. But he has difficulty participating in the community. For Matt, the most effective solution is to use advanced technologies or applications for data measurement.
The "Skyler" Persona: Data Tracking Obsession
Skyler has a hard time finding time to exercise because she works so hard and is a mother. Due to lack of time, they usually start exercising alone and early in the morning. The most notable challenge Skyler faces is the lack of time for warming up and cooling down properly, especially the latter. The optimal solution for Skyler is to have a coach or someone knowledgeable in sports observe their data to ensure they're on the right track.
The "Gym" Persona: Data Tracking and Time Management
Our interviews revealed that exercise establishments face issues related to time management, the need for personal trainers, and difficulties in tracking members' data. These establishments are interested in developing their applications or considering external application usage as a potential solution.
The "Cologne Sports Academy" Persona: Group Data Tracking during Training and Observation of Extracurricular Activities
One of the major problems faced by the Cologne Sports Academy is the difficulty in observing each student during group training. Another important problem faced by the Cologne Sports Academy is the difficulty in observing extracurricular activities of children outside of school. A particular challenge arises when scheduling private lessons, potentially leading to scheduling conflicts for coaches. While coaches may not recommend it, some details suggest that private lessons continue. The persona's solution is the transfer of records by coaches.
Taking these insights into account, we formulated several ideas to address these challenges. These ideas were then presented for voting to determine their priority for implementation.
Following the voting process, we have selected certain ideas to move forward with.
Using Inodash, an AI-driven tool, we crafted a value proposition canvas that aligned these selected ideas with the needs of our personas.
Value Proposition Canvas
Additionally, Inodash was instrumental in creating a business model canvas for the selected ideas.Business Model Canvas
Lastly, we performed market research for the chosen concept, compiling the findings into a comprehensive board.Market Research
Understanding user needs and tailoring solutions to meet them is pivotal in the world of sports and exercise. The insights from these interviews serve as the bedrock for strategies and services that enhance the experience of athletes, fitness enthusiasts, and sports facilities. By focusing on these personas and their distinct challenges, we aim to create more effective, personalized solutions, ultimately culminating in a more gratifying and productive fitness journey for all.
References